'Be the First': PMI U.S. launches heated tobacco product line IQOS in South Florida

'Be the First': PMI U.S. launches heated tobacco product line IQOS in South Florida

PMI U.S. has launched its heated tobacco product, IQOS, in the greater Fort Lauderdale area, the company announced Friday. The company, perhaps better known as Philip Morris International, is running a “Be the First” pilot program, offering those in the Fort Lauderdale area early access to a new smoke-free tobacco product sold as an alternative to cigarette smoking. Under the pilot, nicotine consumers can join a waiting list to become one of the…

'No Evidence' That Heated Tobacco Products Are Less Harmful Than Cigarettes - Health Policy Watch

Big tobacco companies are marketing heated tobacco products (HTP) as a less harmful alternative to cigarettes, but researchers warned this week that there is no evidence to support this or the industry claim that they can help smokers to quit. HTPs are electronic devices that heat an insert of processed tobacco, often in a stick […]