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‘Ne Zha 2’ Drives Revenue for Brands with Its IP

Summary by iChongqing

A video screenshot from Mengniu's Weibo account (Photo/Mengniu's Weibo account) Chongqing - Ne Zha 2 is dominating the box office, and the "Ne Zha" IP is becoming a powerful revenue driver for its partner brands. According to media outlet Economic View, the film collaborates with brands through original animated ads, co-branded products, app themes, and marketing promotions. For example, if you arrive at the cinema five minutes before the film s…

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‘Ne Zha 2’ Drives Revenue for Brands with Its IP

A video screenshot from Mengniu's Weibo account (Photo/Mengniu's Weibo account) Chongqing - Ne Zha 2 is dominating the box office, and the "Ne Zha" IP is becoming a powerful revenue driver for its partner brands. According to media outlet Economic View, the film collaborates with brands through original animated ads, co-branded products, app themes, and marketing promotions. For example, if you arrive at the cinema five minutes before the film s…

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iChongqing broke the news in 2 days ago on Tuesday, February 25, 2025.

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