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Name, Image, and Lots of money: HoopsHD interviews Geoff Shyatt of Rocky’s Collective
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Name, Image, and Lots of money: HoopsHD interviews Geoff Shyatt of Rocky’s Collective
The marketplace for college athletes to engage in Name/Image/Likeness (NIL) deals was created in 2021 after the NCAA v. Alston case and now it seems like every college is ready to start spreading the wealth. There are already more than 100 “collectives” either in operation or being formed. They allow alumni/fans/whoever to donate money to assist a specific school in creating opportunities for student-athletes to make some money off of their cele…
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