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Morrisons saw sales growth lift over Christmas season

Morrisons grew like-for-like sales 3.4% over Christmas led by a 17.4% rise in own-brand premium range despite a £381 million loss and rising costs.

  • In the six weeks to January 4, Morrisons reported like-for-like sales rose 3.4%, boosted by a 17.4% jump in its own-brand premium range over Christmas.
  • Ahead of Christmas 2024, the group faced rising costs from measures in the 2024 budget and a cyber incident causing an IT systems outage disrupting product availability.
  • Jo Goff said the group achieved cost savings of £233 million and debt is now down 46% from a peak seen in 2022, amid flat underlying earnings of 845 million.
  • Company figures showed continued like-for-like growth for a 12th quarter, maintaining Ebitda and market share despite Worldpanel suggesting a slip to 8.5% market share to December 28.
  • As it enters 2026, Morrisons faces a £381 million pre-tax loss and a £3.1 billion debt pile but expects to exceed its £1 billion savings target by end of 2025-26.
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Morrisons saw sales growth lift over Christmas season

The UK’s fifth largest chain reported like-for-like sales growth of 3.4 in the six weeks to January 4.

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kamcity.com broke the news in on Tuesday, January 20, 2026.
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