US EditionMONCLER OPENS IN ASPEN ITS FIRST GRENOBLE FLAGSHIP STORE IN THE UNITED STATES
Moncler Grenoble's 250-square-meter Aspen flagship showcases alpine heritage with sustainable design, offering all-season outerwear and reflecting the brand’s ski season strategy in the U.S.
- On Jan. 31, 2026, Moncler Grenoble opened its first U.S. flagship at 432 East Hyman Ave. in Aspen, coinciding with its Fall/Winter 2026 presentation in the Aspen mountains.
- The move reflects Moncler Group's bigger push into the U.S. market, with Aspen's historical ties prompting the decision, as CEO Remo Ruffini said Friday.
- Spanning 250 square meters, the boutique features a cave-like entrance, a sculptural tree as its focal point, dome-topped bays, metal branch-like displays, and a granite entrance made from 260 tons of crushed granite.
- As a result, Moncler increases its U.S. retail presence with the Aspen flagship carrying Grenoble Fall/Winter and Spring/Summer collections year-round, supporting an all-season approach.
- The weekend event drew about 400 guests including Shaun White and celebrities, featured a Shaun White WHITESPACE snowboard collaboration, and guests speculated the three-day program cost at least $8 million to $10 million.
21 Articles
21 Articles
Moncler Grenoble Goes West for Fall 2026
Gigi Hadid opened the Moncler Grenoble fall 2026 show. Courtesy of MonclerUnder a full moon and clear skies, Moncler Grenoble staged its fall 2026 runway show in Aspen on Saturday night. The presentation marked the first time the Italian luxury house has taken over a U.S. ski destination, following recent alpine extravaganzas in Courchevel and St. Moritz—a move that brought a distinctly American spirit to the high-performance line.Gigi Hadid ope…
Moncler Grenoble opens first U.S. flagship store in Aspen
Moncler has opened the first Moncler Grenoble flagship store in the United States, expanding its retail footprint in Aspen, a longtime center of luxury tourism and mountain culture. The store, located at 432 East Hyman Ave., is the brand’s second Moncler Grenoble flagship worldwide, following a location in St. Moritz, Switzerland. Aspen also hosted Moncler’s first U.S. store, which opened in 2008. The 250-square-meter boutique is designed to ref…
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