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Minute Maid to discontinue iconic product after 80 years
Coca-Cola ends Minute Maid frozen juice concentrates after 80 years due to declining demand; frozen concentrate makes up only 7% of Canadian juice consumption, Ipsos said.
- Minute Maid, owned by Coca-Cola Co., is discontinuing its frozen juice concentrate products in the U.S. and Canada due to shifting consumer preferences.
- For generations, Americans enjoyed Minute Maid's frozen orange juice concentrates that were reconstituted with water.
- The brand's frozen juices, including varieties of orange juice, lemonade and limeade, will be discontinued by April with inventory available while supplies last.
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