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Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp: Report

Meta will test premium subscriptions offering expanded AI tools and exclusive features on Instagram, Facebook, and WhatsApp while maintaining free core services.

  • On Monday, Meta Platforms told TechCrunch it will test premium subscriptions on Instagram, Facebook and WhatsApp in the coming months, while keeping core access free.
  • To diversify revenue, Meta Platforms aims to recoup heavy AI spending last year and plans to evolve subscriptions from Meta Verified for everyday users, creators and businesses.
  • Feature sets will vary by app, with Instagram adding unlimited audience lists, follower insights, and stealth Story viewing, while Vibes shifts from free to freemium with paid monthly extras.
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The goal is to test new subscriptions that will offer users access to exclusive functions in their applications, declared Mark Zuckerberg founded and led by Mark Zuckerberg for TechCrunch. The Giant of Silicon Valley explained...

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Center

The American Meta announces that it will start testing premium features for the social platforms it holds, which should be offered to users in exchange for a monthly subscription.

·Romania
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TechCrunch broke the news in United States on Monday, January 26, 2026.
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