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Published 2 years ago

LinkedIn ran secret experiments on 20M users in study on the strength of social ties

Summary by Ground News
LinkedIn ran experiments on more than 20 million users over five years that, while intended to improve how the platform worked for members, could have affected some people’s livelihoods, according to a new study. LinkedIn said the research had not disproportionately advantaged some users. The goal of the research was to help people at scale, said Karthik Rajkumar. LinkedIn adjusted its algorithm to randomly vary the prevalence of strong and weak ties that the system recommended. The first wave of tests, conducted in 2015, had over 4 million experimental subjects. The second wave of testing involved more than 16 million people.

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