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Kristen Bell Talks Starring in Knix ‘You’re Good’ Campaign and Breaking the Period Taboo ‘With Honesty and Relatability’

NEW YORK CITY, AUG 11 – Kristen Bell promotes Knix's leak-proof underwear in a campaign addressing period stigma, with 38% of women using such products, according to a Kantar study.

Summary by WWD
Kristen Bell spoke with WWD about her role as the star of Knix's 'You're Good' campaign, breaking the period taboo and more.

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WWD broke the news in United States on Monday, August 11, 2025.
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