Katherine Rosecrans: Building Brands with Strategy, Story, and Heart

Katherine Rosecrans: Building Brands with Strategy, Story, and Heart

For Katherine Rosecrans, leadership started long before the boardroom. Growing up in Edina, Minnesota, she learned early how to balance teamwork and strategy as a varsity softball catcher and team captain. “Softball taught me more about leadership than I ever expected,” she says. “You’re calling plays, reading the field, and earning trust every inning — it’s not much different from leading a marketing team.” That foundation of discipline and com…