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Jim Baumbuck, European Head of Ford: “To Force Customers to Choose a Single Technology if We Want to Move Towards an Electric Future Is a Mistake” - Hybrids and Electrics
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The automotive industry is following the electrification path, but, although it might be thought that it is doing so naturally, in regions like Europe it is going at a forced pace due to emissions regulations. Restrictions force manufacturers to make decisions and it is something that everyone does not share. Ford is one of them, believes that that is the way, but not in the ways. Jim Baumbuck, Ford’s European chief, has made it clear in recent …
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