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JETOUR Partners with Discovery and CCF to Relaunch the "Return of the Cheetah"

The campaign targets cheetah trafficking in the Horn of Africa with community education, rescued cheetah adoption, and use of the G700 vehicle, JETOUR said.

  • On Nov. 28, 2025, JETOUR, Discovery Channel and Cheetah Conservation Fund relaunched 'Return of the Cheetah' after the 2024 Namibia documentary raised awareness.
  • Centering the second phase on the Horn of Africa, the 2025 campaign targets a key hotspot for cheetah trafficking while JETOUR works with the Cheetah Conservation Fund to support community education.
  • To support remote rescues, the G700 will accompany this year's journey, pairing off-road and intelligent-driving systems with an energy-management system, JETOUR said.
  • The Travel + ESG mission aims to inspire global awareness and translate journeys into sustainability action, feeding into JETOUR's social-responsibility programs across Africa, the Middle East, and South America.
  • Protecting nature is framed as an ongoing journey, and the relaunch underscores JETOUR's sustained commitment to a greener future and the G700 as its first premium model under the Travel + strategy.
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PR Newswire broke the news in United States on Friday, November 28, 2025.
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