Published 2 years ago

Japan beef bowl chain executive fired over sexist remark

Summary by Ground News

Masaaki Ito made the remarks at a marketing lecture at Tokyo's Waseda University. The topic was trending on Japanese Twitter, with many posters expressing outrage. Yoshinoya, which in recent years has made efforts to expand the appeal of its dishes to women, said it had stripped Ito of all his positions.

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The Independent

Japan beef bowl chain executive fired over sexist remark

A popular Japanese beef bowl chain, Yoshinoya Holdings Co_, has fired an executive over sexist remarks he made about a marketing strategy aiming to get young women “hooked” on its products as though turning “virgins into drug addicts.”

2 years ago·London, United Kingdom

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Reuters

Japan beef bowl company sacks director for remark on getting women "hooked"

Major Japanese beef bowl firm Yoshinoya Holdings Co Ltd sacked on Tuesday a managing director who made derogatory comments about getting naive young women "hooked" on the company's products, saying his conduct was "completely unacceptable."

2 years ago·United Kingdom

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NDTV

Japan Beef Bowl Firm Sacks Director For Remarks On Getting Women "Hooked"

Major Japanese beef bowl firm Yoshinoya Holdings Co Ltd sacked a managing director who made derogatory comments about getting naive young women "hooked" on the company's products, saying his conduct was "completely unacceptable."

2 years ago·New Delhi, India

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Associated Press News

Yoshinoya Beef Bowl Chain Executive Fired Over Sexist Remarks Describing How to Market to Young Women

Among the comments, the marketing exec asked participants in a lecture to devise a marketing strategy that would “get country girls hooked on (Yoshinoya) like drug addicts while they are still naive virgins”

2 years ago·United States

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abc News

Yoshinoya beef bowl chain executive fired over sexist remark

The Yoshinoya beef bowl chain has fired an executive who talked about a marketing strategy to get young women “hooked” on its food as though turning “virgins into drug addicts.”

2 years ago·United States

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The Star Kuala Lumpur

Japan beef bowl company sacks director for remark on getting women "hooked"

TOKYO (Reuters) - Major Japanese beef bowl firm Yoshinoya Holdings Co Ltd sacked on Tuesday a managing director who made derogatory comments about getting naive young women "hooked" on the company's products, saying his conduct was "completely unacceptable." Read full story

2 years ago·Malaysia

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