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Jamie Lee Curtis AI video taken down after she appeals to Zuckerberg directly

  • Jamie Lee Curtis posted an Instagram appeal on Monday asking Meta CEO Mark Zuckerberg to remove an AI-generated fake commercial featuring her likeness.
  • Curtis sought removal because the ad used footage from her interview during the Los Angeles wildfires with MSNBC's Stephanie Ruhle without her authorization.
  • Meta confirmed the ad violated its policies and removed it, with spokesman Andy Stone stating, "the ads in question violated the company’s policies and have been removed."
  • Curtis criticized the unauthorized AI-generated advertisement using her image, stating she never gave permission, approval, or support for it, and emphasized that this misuse undermines her ability to express her genuine perspective.
  • Curtis's successful appeal highlights ongoing challenges celebrities face with AI misuse, prompting calls for better content policing on social media platforms.
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The Wrap broke the news in United States on Monday, May 12, 2025.
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