US EditionCanadian company Premier Tech ends association with Israel-based cycling team
- On Friday, Premier Tech, Canadian company, announced it will end its partnership with Israel-Premier Tech cycling team, stepping down as co-title sponsor immediately after the team agreed to drop "Israel" for the 2026 season as Premier Tech said continued support became untenable.
- Pro-Palestinian protesters repeatedly disrupted the Spanish Vuelta, with a banner on stage five taking four of eight riders out, linked to the Israel-Gaza war after Oct. 7, 2023.
- Indonesia denied visas to Israel's national gymnastics team citing security concerns, while the Israel Gymnastics Federation said all clearances were complete and Eyal Indig called it `a blatant incident of discrimination on the basis of nationality`.
- Maccabi Tel Aviv FC supporters were banned from the Aston Villa match , but unrest broke out Thursday as British police arrested six people and about 200 protesters gathered nearby.
- Beyond sponsorship, riders face disruptions as protests affected several Vuelta stages and the team was excluded from the Giro dell'Emilia; rider Gee said riding for the team weighed on his conscience and he faces a 30m euros damages claim.
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34 Articles
Identity Shift Too Late: Premier tech drops Israel–Premier tech as controversy erupts worldwide
ALBAWABA - The main sponsor of the Israel–Premier Tech cycling team has stopped working with the team, even though the team said it would be changing its name and branding completely for the 2026 season...
Cycling: Israel-Premier Tech team lose title sponsor
The title sponsor of Israel-Premier Tech has ended its association with the team, despite the outfit saying they would undergo a full rebrand for the 2026 season and operate under a new name. The Israeli-licensed team, created in 2014 by Ron Baron and Ran Margaliot and based in Israel, have been subjected to a series of protests over their involvement in races. In October, Israel-Premier Tech said they would be moving away from their Israeli ide…
The numerous pro-Palestinian demonstrations that disrupted the Tour of Spain 2025 had denounced Israel's participation in Premier-Tech. This prompted some sponsors to disassociate themselves from this...
The reason for sponsoring the cycling team licensed in Israel has been overshadowed, Premier Tech points out.
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