US Edition“Is this an Xbox?”: How Microsoft turning into multiplatform publisher that has yet to find its identity
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“Is this an Xbox?”: How Microsoft turning into multiplatform publisher that has yet to find its identity
Today, the Xbox brand is no longer associated with a single device, and the company itself is systematically getting rid of its role as a classic platform holder. This strategy may be the only winning plan for Microsoft Gaming. However, in the pursuit of all existing screens, there is a risk of not gaining a foothold on any of them.
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