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IOC bets on Los Angeles 2028 to reboot Olympic business model

Summary by The Globe & Mail
Milano Cortina will be the last Olympics with a 41-year-old sponsorship playbook

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The Globe & MailThe Globe & Mail
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IOC bets on Los Angeles 2028 to reboot Olympic business model

Milano Cortina will be the last Olympics with a 41-year-old sponsorship playbook

·Canada
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The Globe & Mail broke the news in Canada on Friday, February 20, 2026.
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