Published 3 years ago

Instagram lead says he’s not happy with Reels yet and might ‘consolidate’ video formats

Summary

Adam Mosseri, the head of Instagram, isn’t thrilled with the platform’s TikTok competitor Reels. He discussed the format, which launched in the US in August, during an interview with The Verge’s Decoder podcast today.“I’m not yet happy with it,” he says. “We’re growing both in terms of how much people are sharing and how much people are consuming, but we have a long way to go.

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The Verge

Instagram lead says he’s not happy with Reels yet and might ‘consolidate’ video formats

Image: InstagramAdam Mosseri, the head of Instagram, isn’t thrilled with the platform’s TikTok competitor Reels. He discussed the format, which launched in the US in August, during an interview with The Verge’s Decoder podcast today.“I’m not yet happy with it,” he says. “We’re growing both in terms of how much people are sharing and how much people are consuming, but we have a long way to go. And we have to be honest that TikTok is ahead.”He wen…

3 years ago·United States

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