Why Are BSNL, Jio and Itel Saying ‘Sorry'? The Viral SorryNotSorry Trend Explained

Why are BSNL, Jio and itel saying ‘Sorry'? The Viral SorryNotSorry trend explained

In a shocking encounter, some leading tech and telecom companies like Jio, BSNL, itel and more are posting ‘official apologies’ on their social media handles (Instagram, Facebook and X). These apologies are not real but part of a viral marketing trend called #SorryNotSorry, where companies use apologising in a humorous style via posts to promote their offers, recharge plans and other new products lined up. Here’s what this trend means and why br…

Skoda, Volkswagen, Reliance And More: What's The 'Sorry' Trend Going Viral Among Brands On Instagram

Brands like Keventers, Volkswagen, Skoda, Banana Leaf and others are taking accountability and realising that it is in fact, not too late to say sorry... for being too good at what they do. Big names have taken a liking to issuing public apologies on social media platform instagram as part of the 'Sorry' trend and users cannot get enough!

India’s ‘Official Apology Statement’ Trend: When Brands Say Sorry for Being Too Good

Apologies are usually about admitting mistakes, but not this time. The internet is now flooded with mock apology statements from brands and influencers who are “sorry” for being too amazing. From Skoda and Haldiram’s to designers like Rina Dhaka and chefs Ranveer Brar and Rakhee Vaswani — everyone seems to be jumping on the bandwagon. The tone? Playful, self-aware, and dripping with irony. From remorse to mock remorse The tongue-in-cheek trend, …