US EditionSnapchat Partners With TOGETHXR to Help Female Athletes Boost Their Presence
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Snapchat Partners With TOGETHXR to Help Female Athletes Boost Their Presence
Snapchat’s looking to expand its reach into sports content, via a new partnership with TOGETHXR, a sports media company founded by a group of former high-profile athletes, which aims to elevate attention for women in sport. The initiative will see Snapchat launch a new content accelerator program called “Snap the Gap,” in which Snapchat’s team will work with an initial group of nine female athletes to help them grow their Snap presence. As expla…
In reporting, women must finally receive the attention they deserve.
·Luxembourg City, Luxembourg
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