US EditionIMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
IMS25 drew 3,000+ leaders from 76 countries and announced 20 deals worth over $9 billion to boost Saudi Arabia’s global MICE industry role.
- On Nov. 28, 2025, the International MICE Summit 2025 concluded in Riyadh after two days, drawing more than 3,000 global leaders from 76 countries and revealing 20 commercial agreements involving companies with combined global revenue of more than USD 9 billion.
- Hosted by the Saudi Conventions and Exhibitions General Authority, the summit gathered government officials, global CEOs, and tourism experts to examine sustainable venue design, innovation, talent development, and MICE's economic role.
- Six major international organizers announced Saudi market entry and Riyadh offices, while Richard Attias & Associates announced plans to list on Tadawul in 2026.
- IMS25 drove new partnerships and investments that accelerate Saudi integration in global events, with forward-looking sessions on sustainability and a gala recognising industry excellence advancing Vision 2030.
- New event launches and MoUs at the summit position the Kingdom for larger global exhibitions, with six government MoUs including plans for the Jizan multipurpose convention centre within the USD 2.9 billion Jaydana Waterfront Project and launches like BAUMA Saudi Arabia and MIPIM Arabia.
32 Articles
32 Articles
IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to dateIMS25 delivered a major wave of...
IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to dateIMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined…
IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to dateIMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined…
IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to dateIMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined…
IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to dateIMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined…
IMS25 Convenes Global Thought Leaders in Riyadh as Record Participation and Major Announcements Shape the Future of the MICE Industry
More than 3,000 global leaders from 76 countries attended IMS25, exceeding expectations and marking the largest edition of the summit to dateIMS25 delivered a major wave of investment announcements, revealing 20 commercial agreements and MoUs involving companies with a combined…
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