Getting Human-Driven, AI-Assisted Marketing Right

Getting Human-driven, AI-assisted Marketing Right

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]

Designing for trust: Human-centric oversight drives AI success in life sciences CRM

Designing for trust: Human-centric oversight drives AI success in life sciences CRMCapgeminiNov 11, 2025 FacebookLinkedin Despite investing millions in CRM platforms, many life sciences organizations still struggle to deliver timely, personalized, and compliant engagement with healthcare professionals and other stakeholders. AI offers a powerful opportunity to change that, automating routine tasks while preserving the empathy, trust, and clinica…

Human Oversight: The Missing Link in AI-Driven Marketing – Marketing Communication News

BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Chris Daly – Chief Executive , Chartered Institute of Marketing Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which they are being deployed, but amid