US EditionHow to Break Down Three Psychological Barriers of the Hotel Digital Experience
Summary by Hosteltur: Toda La Información De Turismo
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Tourism has been consolidated as one of the sectors of main intention to buy in the online channel for Spaniards, surpassing others such as technology and home and decoration. The annual study of conversion in digital business and e-commerce 2025 by Flat 101 reveals that the travel sector has recovered the figures of 2021 after the post-pandemian boom, remaining in second place with 65.3% and increasing 8.3 points compared to 2024.
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