How Coca-Cola’s leadership developed a taste for AI that helped distribute the technology across its beverage empire

How Coca-Cola’s leadership developed a taste for AI that helped distribute the technology across its beverage empire

From managing inventory at retail shops to fine-turning marketing projects, Coca-Cola has made AI an integral part of its sprawling operations.

Coca-Cola’s Bold AI Overhaul: Revolutionizing Beverage Distribution and Marketing

Coca-Cola is ushering in a new era by embedding artificial intelligence (AI) across its massive beverage empire, leveraging technology to streamline operations, boost sales, and invigorate global marketing campaigns. The iconic brand’s digital transformation is reshaping how it interacts with consumers, collaborates with retailers, and accelerates creative processes. Key Takeaways Coca-Cola established a cross-functional digital council to over…