US EditionHow AI will help to eliminate the swivel chair processes in agencies
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How AI will help to eliminate the swivel chair processes in agencies
At Possible, marketers were buzzing about personalization, omnichannel storytelling and next-gen customer experiences. But behind the hype lies a harder truth: delivering all that at scale often still depends on messy back-end processes, overworked ops teams, and tech stacks held together by spreadsheets and swivel chairs. Speaking with The Drum as part of our Tech Talks at Possible, Andy MacLeay, vice-president of channels and engagement at Fl…
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