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How a D2C Brand Beat the Odds in Scaling to Retail

Summary by The Robin Report
Sometimes it takes tenacity combined with fearless confidence to launch a retail brand. That’s how Hulken achieved what most brands consider impossible: Pitching Target in June and landing their rolling totes on the shelves by November. Join Shelley and Hulken co-founder Alex Schinasi to learn why the most successful omnichannel strategies aren’t about being everywhere, but about identifying the few channels significant enough to actually move t…
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The Robin Report broke the news in on Friday, November 28, 2025.
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