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How 831 Stories Is Building A Fandom-First Book Brand

Summary by Adweek
Its strategy includes commissioned fanfiction and "in-universe" merch.

1 Articles

AdweekAdweek
Center

How 831 Stories Is Building A Fandom-First Book Brand

Its strategy includes commissioned fanfiction and "in-universe" merch.

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Adweek broke the news in on Friday, July 18, 2025.
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