US EditionHOUB: A homegrown label stitching Brunei’s culture and consciousness into fashion - The Bruneian
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HOUB: A homegrown label stitching Brunei’s culture and consciousness into fashion - The Bruneian
Blending slow fashion with a strong sense of place, HOUB is a Bruneian lifestyle brand creating modern, mindful clothing rooted in tradition. With every stitch, it weaves heritage and sustainability into designs made for the present. Founded by Nabillah and Zul, the duo behind HOUB are on a mission to re-imagine traditional wear for the modern wardrobe. At its core, HOUB, derived from the Arabic word hubb (love), is more than just a name. It i…
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