US EditionHollywood shaken by Brad Pitt-Tom Cruise fight video made with Chinese AI
The Motion Picture Association says ByteDance's Seedance 2.0 engaged in massive unauthorized use of U.S. copyrighted works, with one video reaching over 1.2 million views in 48 hours.
- ByteDance's Seedance 2.0 launched on Thursday and quickly spread a viral Tom Cruise vs. Brad Pitt deepfake and other user-created videos on social platforms.
- Without meaningful guardrails, Seedance 2.0 combines audio and video to produce cinematic deepfakes that disregard copyright law and eliminate the need for human performers and crews.
- The Motion Picture Association said the model engaged in unauthorized use of U.S. copyrighted works and called on ByteDance to cease its infringing activity.
- On Friday, SAG-AFTRA, which represents 160,000 members, said `This is unacceptable and undercuts the ability of human talent to earn a livelihood.`
- Longer term, Seedance may force studios into licensing or legal action as AI remains a top SAG-AFTRA priority for 2026 talks, shown by Disney's $1 billion deal with OpenAI.
59 Articles
59 Articles
An AI-generated video showing Tom Cruise and Brad Pitt in a fight alerted Hollywood, followed by more clips. The Disney company now wants to protect its popular characters.
A brief sequence, entirely made via IA, of a fight between Brad Pitt and Tom Cruise, now viral, set the powders on fire in Hollywood. Explanations Brad Pitt, face in blood, accuses Tom
Several AI-generated videos showing Tom Cruise and Brad Pitt facing fists on a rooftop, led the Motion Picture Association (MPA) to denounce the launch of Seedance 2.0, the artificial intelligence model behind the pieces. The MPA is a non-profit U.S. business association representing major film, television and streaming studios worldwide. The association demands that ByteDance, TikTok's matrix and responsible for the development of Seedance 2.0,…
Viral AI video of Tom Cruise fighting Brad Pitt leaves Hollywood flabbergasted
SAG-AFTRA and the MPA have both accused Chinese company ByteDance of widespread infringement via its new generative AI service Seedance 2.0.Brad Pitt and Tom Cruise at the 'F1' premiere in London Gareth Cattermole/GettyKey pointsIrish filmmaker Ruairí Robinson shared multiple AI-generated videos of Tom Cruise and Brad Pitt fistfighting on social media.SAG-AFTRA and the Motion Picture Association condemned ByteDance, the Chinese company responsib…
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