For more than a decade, HK Denmark has experienced a decline in membership numbers, but now the curve has turned – and it hasn't happened by itself, says the chairman.
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It's not appeals to employers and the Danish Parliament or pop-smart communication stunts that have made the difference for HK. A significant reduction in the quota and - at least as important - daily focus on the organizing effort. It doesn't have to be more complicated!
For more than a decade, HK Denmark has experienced a decline in membership numbers, but now the curve has turned – and it hasn't happened by itself, says the chairman.