Havas Red launches global white paper on the future of brand experience

Havas Red unveils six global trends defining experiential marketing in 2026

SINGAPORE – Havas Red today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”, offering a look at the future of experiential marketing. The report identifies six transformative trends that will shape how brands connect with audiences in an increasingly fragmented and fast-moving landscape. From fandom-driven activations and bold creative risks to data-powered empathy, the report signals a new era where cul…

Havas Red launches global white paper on the future of brand experience

Havas Red has released its global white paper, A New Lens on Brand Experience 2026, highlighting six trends set to redefine experiential marketing, including fandom-driven activations, bold creative risk, and data-powered empathy.The announcement:HAVAS Red today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”, offering a look at […]