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Haitians Switch Soccer Allegiances From Brazil as 'Grenadiers' End World Cup Drought
Haitian designers are selling out jerseys and apparel as fans seek ways to support the team and express national identity.
With official Haiti national team jerseys sold out at major retailers, including the Official FIFA World Cup 2026 Store that opened last week in Miami Beach, Haitian designers are stepping into the void to satisfy surging demand.
Designer Ouigi Theodore and Haitian-Italian Stella Jean recognized an opportunity to incorporate cultural symbols like '1804'—Haiti's independence year from France—and the 'Grenadye Alaso' rallying cry into designs that challenge assumptions about the country.
Garvenchy Nicolas's heritage jersey sells for $75, while Jean's silhouettes cost $291. Theodore's Brooklyn Circus jersey sold out in 48 hours on preorders, with about 500 customers now on his waitlist for $98 shirts.
FIFA and major retailers missed a massive opportunity by failing to stock Haiti's team gear, according to artist Gauvin, who is working on a mural in Hollywood. She emphasized supporters want to "authentically represent" their country.
Amid Haiti's historic World Cup return, 16-year-old Guerier Lima balances passion with hardship, wearing a Brazilian jersey despite limited means. Anticipation remains high for the June 19 match against Brazil at Philadelphia Stadium.