From Livestreaming to Mini Drama Ads? Six Trends in China’s Health Foods Market

Group Livestreaming: Chinese Social Media Trend or Cyber Strip Club?

“What job should a recent college graduate get?” That was the caption on a livestream where a group of young women danced suggestively to trending Douyin tracks. The viral phenomenon, or perhaps more accurately, a job opportunity, that’s sweeping Chinese social media is known as “group livestreaming” (团播, tuánbō). In these broadcasts, e-idols perform short dance routines in a group of five, taking turns in the center spotlight, as viewers vote i…

From livestreaming to mini drama ads? Six trends in China’s health foods market

Livestreaming has been a popular channel for China consumers purchasing health foods in the recent years, and product advertisements in mini dramas could become the next big thing, said an industry expert who highlighted five other health foods trends at the Growth Asia Summit.