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Google’s unleashes ‘A.I. Mode’ in the next phase of its journey to change search

  • Google launched AI Mode, an AI-powered search feature available from Tuesday in the US, offering a conversational expert experience.
  • This launch follows a year-long development including AI Overviews and testing by limited users, amid growing competition from AI chatbots like ChatGPT.
  • AI Mode, integrated into Chrome, Search, and the Gemini app, lets users ask longer, complex queries and follow-ups while using private context from Google apps.
  • Google CEO Sundar Pichai called this a 'total reimagining of search' using 'advanced reasoning,' and said AI Overviews sees 1.5 billion monthly uses worldwide.
  • The rollout implies Google aims to maintain its search dominance and adapt to AI-driven user behavior despite concerns about misinformation and market competition.
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Barron's broke the news in New York, United States on Tuesday, May 20, 2025.
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