US EditionGoogle hit with EU antitrust investigation into its spam policy
- On Thursday, November 13, the European Commission launched a Digital Markets Act probe into Google to examine if it demotes media publishers' sites with sponsored content, EU antitrust chief Teresa Ribera said.
- The policy, first introduced in March 2024, triggered complaints from Italian newspaper federation FIEG and German media company ActMeraki, who say it penalises sites hosting third-party promotional content.
- Google defended the measure, saying the policy is necessary to combat deceptive pay‑for‑play tactics, with Pandu Nayak, chief scientist at Google Search, calling the probe misguided and citing a German court dismissal.
- The Commission said it will seek to conclude the probe within 12 months, and Alphabet could be fined up to 10% of worldwide turnover despite President Donald Trump's warnings.
- Following recent fines, the probe follows a €2.95 billion penalty and Penske Media Corporation's lawsuit accusing AI Overviews of reducing publishers' click-throughs, potentially setting a precedent for balancing anti-spam with publishers' models.
160 Articles
160 Articles
BRUSSELS, 14 NOV - Google announced the proposal to the European Union to modify its advertising services in order to avoid the risk of a split of its business, after yesterday the European Commission started an investigation to assess whether it... (ANSA)
EU Slams Google for Burying Media Content, Massive Fines Loom
The European Union has opened a formal investigation into Google, accusing the tech giant of unfairly suppressing commercial content from news media partners in its search results — a potential violation of the Digital Markets Act (DMA). According to the European Commission, some media companies have seen their sponsored or advertiser-supported content effectively vanish from Google search results due to the platform’s anti-spam policies. The Co…
Alphabet faces a new investigation in Europe. Its search engine, Google, is the subject of an antitrust investigation announced Thursday by the European Union (EU). In case of infringement, the fine could represent up to 10% of its global turnover. And up to 20%, if repeated.Read more]]>
EU Launches Investigation of Google for Hiding Commercial News Content in Searches
The EU has opened an investigation into Google over claims that the tech giant has been unfairly demoting commercial content from news media sites in its search results. The post EU Launches Investigation of Google for Hiding Commercial News Content in Searches appeared first on Breitbart.
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