Published 2 years ago

Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting – TechCrunch

Summary by Ground News

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics. The Topics API will select topics of interest, without involving external servers, and share those topics with participating sites. Google plans to launch a developer trial of Topics in Chrome, including user controls, soon.

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TechCrunch

Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting – TechCrunch

Today our cup overflows with news. There’s simply too much going on to cover in a single newsletter, so I’ve tried to fit in as much as possible.

2 years ago·United States

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The Verge

Google abandons FLoC, introduces Topics API to replace tracking cookies

Illustration by Alex Castro / The VergeGoogle is walking back plans to replace third-party cookies with FLoC by instead proposing the Topics API, a new system for interest-based advertising. Topics works by pinpointing five of your interests, such as “Fitness” or “Travel & Transportation,” based on your web activity, as measured by participating sites, for one week.Your browser will store these topics for three weeks before deleting them. Google…

2 years ago·United States

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Search Engine Land

Google kills FLoC, introduces Topics API as its next-gen targeting tech

Google will replace FLoC with a new interest-based targeting proposal called Topics. The Topics API will share topics of interest, based on the user’s browsing history, with participating sites without involving external servers.

2 years ago

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ValueWalk

Google To Replace Third-Party Cookies With Topics API Browser Approach

Google – Alphabet Inc (NASDAQ:GOOGL) is testing a new approach called Topics API, aiming to replace the FLoC – Federated Learnings of Cohorts – announced last year. With the move,...

2 years ago

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