US EditionGen Z rewriting the private label playbook
Summary by Retail World Magazine
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Gen Z rewriting the private label playbook
Gen Z is positioned to become the most influential champion of private label and store brands, according to generational analysis by Numerator. Gen Z’s share of private label spending is projected to surpass that of Boomers by mid-2026. By 2026, it is estimated that 18.4% of Gen Z’s total CPG & General Merchandise spend will be spent on private label. In comparison, Boomers+ are expected to spend 18.3%, Millennials 17.5%, and Gen X 17.2%. Numera…
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