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Published 1 year ago

GE buys out entire NYT print paper in historic first

Summary by Ground News
The New York Times unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser. The seven-figure campaign centers on GE's core message of focus, as it begins a plan to split into three publicly-traded companies: GE HealthCare, GE Aerospace and GE Vernova.

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GE buys out entire NYT print paper in historic first

GE is using the unusual ad campaign to tell the tale of three new companies it's spinning out.

1 year ago·Washington, United States
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