WARC: Marketers Should Expect the Unexpected in 2026

WARC: Marketers should expect the unexpected in 2026

(Stock photo by Kelly Sikkema via Unsplash) Artificial intelligence and the growing influence of independent creators will continue to disrupt advertising creative and marketing budgets through next year, according to a new report issued by WARC on Tuesday. The report, encapsulated in WARC’s “Marketer’s Toolkit” for 2026, analyzed government, economic, societal and technological factors to offer insights into the disrupting forces in the adverti…

Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities: WARC

MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with essential insights to transform these disruptions into opportunities for growth. The t…

Gain Theory unveils five essential strategies to navigate the crowded MMM landscape in 2026 – Marketing Communication News

Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide addresses the surge in MMM adop

Gain Theory’s unveils ‘practical checklist’ for marketers in 2026

Gain Theory has released a guide to help marketers navigate the marketing mix modeling (MMM) ecosystem in an increasingly volatile landscape. ‘Making MMM Fit for 2026: An Essential Guide for Marketers’ explores the surge in MMM adoption, with 47% of US marketers planning to invest in it over the next year, according to eMarketer. It comes as marketers face mounting pressure to demonstrate the value and impact of marketing against business object…