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NASCAR's Bold Move: Steve Phelps Discusses Successful Premier Partner Program

Summary by BVM Sports US
NASCAR Commissioner Steve Phelps announced that the sport will not return to a single entitlement sponsor for the Cup Series, emphasizing the benefits of the current premier partner model. This shift, initiated after the departure of Monster Energy, allows for multiple sponsors, alleviating previous exclusivity issues that hampered team financial partnerships. Phelps highlighted the signing of Freeway Insurance as the latest premier partner and …
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RACER broke the news in on Friday, October 31, 2025.
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