US EditionFrench Department Store Chain BHV Postpones Opening of Five Shein Stores - RetailDetail EU
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The gap will be "a few days or a few weeks", depending on the store. This follows the controversy since the opening of the sign at the BHV in Paris.
The owner of the historic BHV Marais department stores in Paris announced that he will delay the opening of physical Shein stores in other cities in the country, alleging excessive demand and lack of space in the premises. This decision comes in the middle of a wave of political criticism in France against the opening, last week, of Shein’s first physical store in the BHVs in Paris. Other Shein stores were scheduled to open their doors in mid-No…
The openings of Shein permanent boutiques in five BHV department stores located in the French regions, scheduled for November and December, will be staggered "by a few days or weeks". This is what announced Friday 14 November Frédéric Merlin, boss of the company owning the BHV.
The openings of the Chinese brand Shein are postponed in France. Five stores were to open within the BHV. No new date is announced.
After the outcry over the arrival in Paris of the Chinese ecommerce giant, symbol of the ultra-fast fashion, Frédéric Merlin announced this Friday, 14 November, that the openings scheduled for November and December in Dijon, Reims, Grenoble, Angers and Limoges will not take place, for the moment.
The retailer Shein delivers cheap fashion from China to countries worldwide. The company had planned to expand from purely online to brick-and-mortar retail in France. However, this will not happen, at least for the time being.
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