EXCLUSIVE: Tag Heuer Named Official Timekeeper for New York Marathon

EXCLUSIVE: Tag Heuer Named Official Timekeeper for New York Marathon

After stepping away in 2016, Tag Heuer is once again the official timekeeper of the TCA New York City marathon. "We are very proud to be back," Tag Heuer chief marketing officer George Ciz told WWD.

TAG Heuer’s Smartwatch Tech Takes the Lead at the TCS New York City Marathon

The NYC Marathon is many things—a bucket-list badge of honour, a moving street party, and, for one Sunday each November, the loudest heartbeat of New York City. And now, after a nearly decade-long break, TAG Heuer is back at its side, returning as Official Timekeeper of the TCS New York City Marathon. The Swiss watchmaker known for slicing seconds with surgical precision last partnered with the event in 2016. Now, it’s back—and not just for show…