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EXCLUSIVE: MAC Viva Glam and Elaine Welteroth Team to Fund Safer Births for Underserved Families

THE UNITED STATES, AUG 8 – The $200,000 grant will fund midwifery care for 30 underserved U.S. families, addressing racial inequity and systemic barriers in maternal health, MAC Cosmetics said.

Summary by WWD
A $200,000 grant from MAC Cosmetics will support midwifery care for 30 families and help spotlight maternal health equity through beauty-driven storytelling.

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Refinery29Refinery29
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MAC VIVA GLAM Joins Forces With BirthFund To Make Maternal Care Accessible

Refinery29 speaks with Elaine Welteroth, journalist and founder of birthFUND, about the organization's new partnership with MAC VIVA GLAM to make midwifery and postpartum care accessible.

·United States
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WWDWWD
Center

EXCLUSIVE: MAC Viva Glam and Elaine Welteroth Team to Fund Safer Births for Underserved Families

A $200,000 grant from MAC Cosmetics will support midwifery care for 30 families and help spotlight maternal health equity through beauty-driven storytelling.

·United States
Read Full Article
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WWD broke the news in United States on Friday, August 8, 2025.
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