US EditionNo Dynamic Pricing for 2028 Euros, Organizers Confirm | Sports-Games
Organisers pledge no dynamic ticket pricing for Euro 2028 across Britain and Ireland to ensure affordability and accessibility for fans, with matches at 11 key stadiums.
- At the announcement event, organisers revealed the 24-team tournament will be staged across England, Ireland, Scotland and Wales and pledged tickets will not use dynamic pricing in Britain and Ireland; the full schedule is on Sky Sports News.
- Concerned about travel and safety, Debbie Hewitt said accessibility is key, adding `Right in the front of our minds is, this has to be an affordable Euros to a significant number of people who are waiting`.
- Match routing for England indicates their first group match is at Manchester City's stadium and they finish at Wembley, with last-16 matches at Newcastle or Everton's new stadium.
- Mark Bullingham outlined about half of all tickets will be in Category Three and Fan First categories, organisers explore travel subsidies, and pricing is due in the final quarter of 2027.
- Past pricing disputes inform this approach, as variable pricing provoked fan anger after FIFA adopted it for the 2026 World Cup, while Wembley Stadium’s final will start three hours earlier than the 2021 men's Euros final after unrest.
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20 Articles
No Dynamic Pricing for 2028 Euros, Organizers Confirm | Sports-Games
The organizers of the 2028 European Championship in the UK and Ireland have confirmed that dynamic ticket pricing will not be used. Unlike FIFA’s approach, ticket prices will be fixed, with half the tickets in the affordable Category Three and Fan First categories. Also, travel subsidies for ticket holders are being considered.
Associated Press News
Euro 2028 will not use dynamic ticket pricing organizers say
Organizers of the 2028 European Championship say dynamic ticket pricing will not be used. The controversial ticketing strategy was in operation at the Club World Cup in the United States this year and prices fluctuated wildly based on demand.
The organizers of the European Championship 2028 announced on Thursday that they will not use the dynamic price formula in selling tickets for the tournament edition to be played in the UK and Ireland. The controversial ticket sales strategy, where prices depend on demand, was applied in the World Cup [...] The entry The Euro 2028 without dynamic ticket prices was first published in Information Focus.
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