US EditionEuipo Denies Composite Brand "I Love"
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The EU General Court has denied the registration of a trade mark consisting of the expression “I love”, represented by the letter “I” followed by a heart symbol, considering that it lacks the distinctive character necessary to enjoy brand protection. The application was submitted by a German company that intended to register the sign for clothing, with the symbol located in specific positions, such as the left chest, the neck and the inner garme…
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