Dossier tests physical retail with NYC boutique and Paperscent stations
Summary by cosmeticsdesign.com
2 Articles
2 Articles
What makes someone buy a perfume they have never smelled before?
The fragrance category is booming and McKinsey reports that online channels could account for one-third of beauty sales by 2030. So how can brands effectively sell a fragrance to someone who cannot smell it first? We explore this complex issue with consumer psychologist, Cathrine Jansson-Boyd.
Coverage Details
Total News Sources2
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium