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Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

Summary by marketingdive.com
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

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Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

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marketingdive.com broke the news in on Thursday, July 17, 2025.
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