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Will AI End Cheap Flights? Critics Attack Delta’s “Predatory” AI Pricing.

UNITED STATES, JUL 16 – Delta aims to replace static pricing with AI-driven personalized fares on 20% of domestic flights by year-end, boosting revenue by up to 9% per passenger in early tests.

  • Delta Air Lines announced plans to let AI determine 20% of ticket prices by the end of 2025, expanding from about 3% now.
  • The airline aims to replace static pricing with individualized prices set by an AI 'super analyst' working in real time to maximize revenue.
  • Delta's initial AI pilot showed favorable revenue results, and the company partners with Israeli firm Fetcherr to develop the pricing system.
  • Senator Ruben Gallego criticized Delta's AI pricing as 'predatory pricing' and vowed to block it, while privacy advocates raised concerns over potential discrimination and lack of transparency.
  • Delta could face regulatory and public backlash as AI-driven personalized pricing expands, possibly prompting legal scrutiny and calls for stronger privacy protections.
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Delta is testing a new AI-based system that will set air ticket prices

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New York Post broke the news in New York, United States on Wednesday, July 16, 2025.
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