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Death by Optimization: Everything Measured, Nothing Remembered

Summary by El Comercio
“Eight decades after Bernbach, technology accelerated advertising, but it did not replace strategy and creativity: brands that invest in value, not in noise, are the ones that last,” writes Paul Thorndike, CEO of VML Peru and EsHoy Member.
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El ComercioEl Comercio

Death by Optimization: Everything Measured, Nothing Remembered

“Eight decades after Bernbach, technology accelerated advertising, but it did not replace strategy and creativity: brands that invest in value, not in noise, are the ones that last,” writes Paul Thorndike, CEO of VML Peru and EsHoy Member.

·Lima, Peru
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El Comercio broke the news in Lima, Peru on Wednesday, November 12, 2025.
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