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Published 1 year ago

[Opinion] Dana White issues statement after making Logan Paul’s PRIME the official sports drink of the UFC

Summary by Ground News
Prime Hydration has announced a multiyear global partnership with the Ultimate Fighting Championship. The brand, launched in 2022 by celebrity YouTubers KSI and Logan Paul, has secured marketing integrations across a suite of UFC events. UFC events are watched by an estimated 900m households across 175 countries.

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